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Alfa Romeo - The Tight Rock
Storyboard developed as a creative proposal for Alfa Romeo, for the launch of their new compact model originally named Milano (now Junior). To convey the power of the engine despite the car’s smaller size, the concept imagined actor Dwayne “The Rock” Johnson in a compact body, keeping all his energy, strength, and agility. The idea plays on contrast and surprise, highlighting how performance can come in a smaller package without compromise.
















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