Costa - Live Your Wonder
These storyboard proposals were developed using generative AI tools (Midjourney and Adobe Firefly) to bring to life three concept films for Costa Cruises. Designed to visually support the early creative phase, each storyboard helped communicate the emotional tone and narrative arc of the campaign to the client.
Script 1: Film "Every Morning a Different Place"
We open the film with a man that wakes up under a beautiful morning light.
A super appears in the middle of the screen: THIS IS NOT JUST A MORNING.
When he walks towards the window we hear the beginning of our music.
He pulls the curtains and we see a beautiful view of the Istanbul shore.
Cut. The camera "flies"all along the beautiful defilée of the Costa Smeralda outside balconies.
Cut. We have an amazing morning light view, a breathtaking sky
and we see the super THIS IS A MORNING THAT LEAVES YOU SPEECHLESS.
At this moment, the remix of "I'm a Believer" kicks in with a great drop that gives the right rhythm
to the edit and the images that will follow. All the shots are real, authentic. Sometimes they are smartphone footage. We see shots of the man waking up every time in a different place and thanks to the split screen technique we can put the awakening morning footage alongside the amazing activities he will do with all his friends. The whole feeling is catchy and dynamic. A super appears: WAKE UP EVERY DAY IN A NEW PLACE. IN THE SAME WEEK.
In this way, we see, in the same film with the music crescendo, the different sunlight scenarios
and morning views together with the different moments in Barcelona, Palermo and Santorini.
Another super: YOUR SUMMER CHANGES EVERY DAY.
Up to us to insert a call to action to the travel agents or a special price offer.
Cut. We see a beautiful shot of the Costa Smeralda filmed from the shore.
Super and VO: Costa. Live your Wonder.
Script 2: Film "Sea-Land Experiences - Sea of Stars"
We open the film with a shot of stars at night.
A super appears in the middle of the screen: THIS IS NOT JUST A NIGHT SKY.
Cut. The camera "flies" up revealing the ship deck with people looking up surrounded
by the colourful lights of the Costa Smeralda.
Cut. We have see a couple of teenagers point up with eyes wide open
and we see the super THIS IS A NIGHT SKY THAT LEAVES YOU SPEECHLESS.
At this moment, the remix of "I'm a Believer" kicks in with a great drop
that gives the right rhythm to the edit and the images that will follow.
All the shots are real, authentic. Sometimes they are smartphone footage. We see shots of guests putting on their headphones. The officer guide explaining planets and constellations. A couple kissing surrounded by stars and their reflections on the sea waters. A kid is making drawings of the stars. Thanks to the split screen technique we can
put the falling stars footage alongside moments of people living the night sky experiences.
A super appears: DARKNESS HAS NEVER BEEN SO SCINTILLATING.
In this way, we see, in the same film with the music crescendo, the different sunlight scenarios
and morning views together with the different moments in the dark Mediterranea and Ionian Seas
Another super LET YOUR SUMMER TAKE YOUR BREATH AWAY. Up to us to insert a call to action to the travel agents,
the name of the experience or a special price offer.
Cut. We see a beautiful night shot of the Costa Smeralda filmed from above.
Super and VO: Costa. Live your Wonder.
Script 3: Film "Sea-Land Experiences - The Parties"
It's sunset time. We open the film with a close up of a girl in her mid 20s dancing.
A super appears in the middle of the screen: THIS IS NOT JUST MUSIC.
Cut. The camera "flies" up revealing the crowd filled deck at the moment
where billions of rays of lights shine from all the angles of the Costa Smeralda dancefloor.
Cut. We see a drone shot of the party during the sunset while a super appears THIS IS MUSIC THAT LEAVES YOU SPEECHLESS.
At this moment, the remix of "I'm a Believer" kicks in with a great drop
that gives the right rhythm to the edit and the images that will follow.
All the shots are real, authentic. Sometimes they are smartphone footage. We see shots of guests dancing
at the heart of the Formentera Sunset Party. Incredible DJs. A close up of a giant Gorilla sculpture.
Golden cages. Dancers in crazy outfits. Bongo players. It's the Ibiza Jungle Party. Cut to the Abisso Calipso Party and its incredible video projections. Thanks to the split screen technique we can put the scenographies footage alongside moments of people living the unique dance experiences. A super appears: A PARTY INSIDE A PARTY INSIDE A PARTY.
In this way, we see, in the same film with the music crescendo, the different parties scenarios
and top shot views together with the different wonder moments in Formentera, Ibiza and Mykonos.
Another super THIS SUMMER, NEW DESTINATIONS. NEW SENSATIONS. Up to us to insert a call to action to the travel agents,
the name of the experience or a special price offer.
Cut. We see a beautiful night shot of the Costa Smeralda filmed from above at night time during an amazing Party.
Super and VO: Costa. Live your Wonder.
Script 4: Film "Water Wonders Mash Up"
It's a sunny day. We open the film with a close up of a woman in her mid 40s with her hair slightly wet.
Behind her the blue of the sea. A super appears in the middle of the screen: THIS IS NOT JUST WATER.
Cut. The camera films from another angle and we realise that she is together with some friends and the Costa guide.
They are on a Costa Zodiac and they put on their scuba masks.
Cut. We see a drone shot of the Zodiac THIS IS WATER THAT LEAVES YOU SPEECHLESS.
At this moment, the remix of "I'm a Believer" kicks in with a great drop that gives the right rhythm
to the edit and the images that will follow.
All the shots are real, authentic. Sometimes they are Go-Pro footage from a subjective pov. We see incredible underwater shots. Close up of the face of the apnea divers in total awe. Some sea turtles are gently swimming alongside them. It's unbelievably amazing. Cut. We see other "water moments" like the incredible toboggans, a jump on a lake during an excursion, the Cetacean Sanctuary projections. Thanks to the split screen technique we can put moments of people living the unique water experiences.
A super appears: SPLASH INTO THE UNEXPECTED.
In this way, we see, in the same film with the music crescendo,
the different sunlight scenarios and morning views together with all the different water wonders.
Another super THIS SUMMER, NEW DESTINATION. NEW SENSATIONS. Up to us to insert a call to action to the travel agents,
the name of the experience or a special price offer.
Cut. We see a beautiful shot of the Costa Smeralda filmed from above.
Super and VO: Costa. Live your Wonder.
